PURPOSE ON PURPOSE
Purpose on purpose™ is powerful. It transforms your company, your culture, and more importantly, ensures your organisation pursues meaningful impact in the world.
If your ‘why’ lacks clarity, resonance and actionability, or if you are still measuring your brand health and value exclusively with KPI’s, profit margin or customer satisfaction, there is every chance your organisation is being held back from contributing to a better future and reaching its own potential.
In a 2018 global survey of more than 30,000 consumers across 35 countries, Accenture Strategy found that customers are no longer making decisions based solely on product selection or price; they’re assessing what a brand says, what it does and what it stands for. They support brands whose purpose aligns with their values and beliefs.
Intentionally activating purpose connects, unifies and mobilises people around a common goal, which is the foundation for creating real change within your organisation, industry and the world. This requires an organisation to move from a stated purpose through to an activated purpose. The Conscious Brands™ Assessment Tool helps to keep your organisation self-aware and accountable along this journey.