In a world where change is constant, and progress over perfection is paramount, Conscious Brands® holds a space of thought leadership, innovation and purpose. Since our inception in 2006, we've been dedicated to crafting a new narrative for the economy—one that transcends mere profit margins to embrace a holistic vision of using business as a catalyst for positive change. As a founding Canadian B Corp, we adhere to the five principles of a Conscious Brand, championing stakeholder-driven economic systems and know that Love and Business are NOT at odds.

At the heart of our ethos lies the understanding that effective storytelling requires a delicate balance between honoring the past and envisioning the future. For Conscious Brands, that future is rooted in the concept of Regenerative Economic Systems—a paradigm that fosters inclusivity, adaptation, and a deep respect for the interconnectedness of all life. In these systems, we see the potential for transformational change, where co-creation and collective wisdom guide us toward a more regenerative and equitable future.

Five key next actions guide our journey towards this vision: 1) leading from the front, 2) facing challenges together, 3) sharing our journey so others can learn, 4) seeking inspiration from nature, and 5) clarifying our unique contributions and place in the ecosystems so others can see their place. These actions serve as a roadmap for our collective endeavor, empowering us to navigate the complexity and uncertainty of our time with courage, conviction and community.

As we embark on this journey of co-creation, we invite you to join us in reimagining the role of business in society. Together, let's embrace the concept of "working/wondering out loud," fostering open dialogue and co-creation as we strive to build Impact Business Models (IBM) rooted in deep listening and purposeful connection. Let's face the headwinds together and co-create a new system—one that makes the old system obsolete and paves the way for a more just and regenerative future.

Conscious Brands role in co-leading this charge, draws upon our experience and expertise in connecting stakeholders, purpose and governance structures into action. Let's co-create a new narrative—one that celebrates compassion, empathy, and the transformative power of business as a force for good.

Want to face the headwinds together?  Let us know your unique contribution and role in the ecosystem/new model.  

We would like to hear from you and understand what else you might need.