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What is a Conscious Brand? || Yarrow Willard from Harmonic Arts

What is a conscious brand? Where are the biggest roadblocks for organizations becoming a conscious brand? What do conscious brands do differently? What leadership is required for a conscious brand? What advice would you give a new or emerging conscious brand?

These are a few of the questions we have asked to some of the brightest industry leaders about their experience deepening their commitment to being a conscious brand.


This week we spoke with Yarrow Willard, Master Herbalist and co-visionary of Harmonic Arts Botanical Dispensary. Yarrow and his partner Angela have built an amazing company, sharing the healing powers of plant medicine by providing the finest high quality herbs, and herbal products. They avidly search out the best possible sustainable, organic, and wild-harvested herbs from local farming community, wild lands, and the world market. With a mission to reciprocate love and respect for the health of the environment, planet, home and body, Harmonic Arts is a beautiful example of what it means to be a conscious brand.

You can check out our interview with Yarrow below, as well as some of the other videos in our series of ‘What is a Conscious Brand’ interviews on our YouTube channel.

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