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What is a Conscious Brand? || Stephanie Jackman from REAP

What is a conscious brand? Where are the biggest roadblocks for organizations becoming a conscious brand? What do conscious brands do differently? What leadership is required for a conscious brand? What advice would you give a new or emerging conscious brand?

These are a few of the questions we have asked to some of the brightest industry leaders about their experience deepening their commitment to being a conscious brand.

This week we caught up with Stephanie Jackman, Founder and Board Chair of REAP Business Association – a Calgary-based not-for-profit association empowering and supporting locally owned businesses that care about the community and the environment. Fueled by the understanding that local businesses are at the forefront of the new economy, REAP works tirelessly to demonstrate that businesses can make a fair profit while contributing to healthy, prosperous, and vibrant environments and communities.

“Allowing yourself to be curiously vulnerable and seeing that actually as a sign of strength and not weakness is critical to advancement.”
– Stephanie Jackman, REAP Business Association

You can check out our interview with Stephanie below, as well as some of the other videos in our series of ‘What is a Conscious Brand’ interviews on our YouTube channel.

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