What is a conscious brand? Where are the biggest roadblocks for organizations becoming a conscious brand? What do conscious brands do differently? What leadership is required for a conscious brand? What advice would you give a new or emerging conscious brand?
These are a few of the questions we have asked to some of the brightest industry leaders about their experience deepening their commitment to being a conscious brand.
This week we connected with Sara Newmark – Vice President of Social Impact for MegaFood. Since 1973, MegaFood has been pushing the boundaries about what it means to be a champion of business – radical transparency, integrating sustainability into their business at each step, and leading from a place of consciousness. They are one of the only natural channel brands to control the entire production process – from farm to table they work closely with their growers and own and operate all of their production facilities in New Hampshire, guaranteeing the highest level of quality control, safety and potency. Sara joined MegaFood to formally define and dig deeper into the company’s social impact- using their platform and their voice to share the importance of the environmental and social work they are doing, and encouraging others to go further with them.
“In a lot of ways, sustainability is not the answer anymore. Regeneration is.”
– Sara Newmark, MegaFood
You can check out our interview with Sara below, as well as some of the other videos in our series of ‘What is a Conscious Brand’ interviews on our YouTube channel.