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What is a Conscious Brand? Rob Horricks of Blush Lane Organic Market

What is a conscious brand? Where are the biggest roadblocks for organizations becoming a conscious brand? What do conscious brands do differently? What leadership is required for a conscious brand? What advice would you give a new or emerging conscious brand?

These are a few of the questions we have asked to some of the brightest industry leaders about their experience deepening their commitment to being a conscious brand.

This week, we spoke from Rob Horricks, Owner of Blush Lane Organic Market and asked him to share why it’s important for his organization to be a conscious brand and what some of his best advice for leaders looking to emerge as trailblazers on their journey toward conscious business.

Blush Lane opened at the Calgary Farmers’ Market in the summer of 2004, sourcing and selling organic produce to a rapidly expanding base of loyal customers. Fast forward a couple years, and Blush Lane purchased a 10-acre organic orchard near Keremeos that now supplies much of the produce and products sold in their stores. Growing their retail presence, they now operate four brick-and-mortar locations in Calgary and Edmonton, along with their bustling location at the revamped Calgary Farmers Market. Blush Lane employs around 200 staff and offer over 40,000 products in store and online. With guiding values of love, integrity, fresh(ness), and ecology, it is clear that Blush Lane takes their commitment to consciousness seriously.

Check out our interview with Rob below, and keep a look out for the next video in our series of ‘What is a Conscious Brand’ interviews.

 

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