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What is a Conscious Brand? || Mike Fata of Manitoba Harvest

What is a conscious brand? Where are the biggest roadblocks for organizations becoming a conscious brand? What do conscious brands do differently? What leadership is required for a conscious brand? What advice would you give a new or emerging conscious brand?

These are a few of the questions we have asked to some of the brightest industry leaders about their experience deepening their commitment to being a conscious brand.

This week, we spoke with Mike Fata, Co-Founder and Board Member of Manitoba Harvest and asked him to share why it’s important for his organization to be a conscious brand and what some of his best advice for leaders looking to emerge as trailblazers on their journey toward conscious business.

Manitoba Harvest is the worlds largest vertically-integrated manufacturer to grow, make, and sell their own line of hemp food products. From their farms to your kitchen table, each step of their process is woven into the same moral fabric- centred on a triple-bottom-line: people, planet, and profits. Embracing this mission, Manitoba Harvest is proud to be a Certified B Corp.

Check out our interview with Mike below, and watch some of the other videos in our series of ‘What is a Conscious Brand’ interviews on our YouTube channel.

 

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2 replies
    • Jessica Thorburn
      Jessica Thorburn says:

      That’s so awesome, Adam! Yes, Mike is pretty great 🙂
      (Also, loving your website! Stoked to spend some more time exploring and learning. Thanks for sharing!)

      Reply

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