What is a conscious brand? Where are the biggest roadblocks for organizations becoming a conscious brand? What do conscious brands do differently? What leadership is required for a conscious brand? What advice would you give a new or emerging conscious brand?

These are a few of the questions we have asked to some of the brightest industry leaders about their experience deepening their commitment to being a conscious brand.

This week, we caught up with Malcolm Saunders – Owner and Creative Visionary of The Light Cellar – an independent and inspired business offering the largest range of superfoods in Canada. With a mission to deeply connect people to their food while envisioning a world that honours the sacredness of all life, Malcolm has helped thousands of individuals recreate and improve their relationship with nourishment by sharing the alchemy of superfoods and superherbs.

Check out our interview with Malcolm below, and watch some of the other videos in our series of ‘What is a Conscious Brand’ interviews on our YouTube channel.

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