What is a conscious brand? Where are the biggest roadblocks for organizations becoming a conscious brand? What do conscious brands do differently? What leadership is required for a conscious brand? What advice would you give a new or emerging conscious brand?

These are a few of the questions we have asked to some of the brightest industry leaders about their experience deepening their commitment to being a conscious brand.

This week, we hear from Lisa Spicka – Associate Director of Sustainable Food Trade Association. With a mission is to build the capacity of the organic food trade to transition to sustainable business models, SFTA serves as a hub for businesses to learn, improve performance, communicate results, and share common metrics and best practices. With wide-reaching webinars and service offerings, SFTA provides companies with support and resources to integrate sustainability knowledge and practices in their operations.


“A conscious brand is a business that lives its values – values that you can be really proud of and values that expand beyond your bottom line.”
– Lisa Spicka, SFTA


You can check out our interview with Lisa below, as well as some of the other videos in our series of ‘What is a Conscious Brand’ interviews on our YouTube channel.


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