What is a conscious brand? Where are the biggest roadblocks for organizations becoming a conscious brand? What do conscious brands do differently? What leadership is required for a conscious brand? What advice would you give a new or emerging conscious brand?
These are a few of the questions we have asked to some of the brightest industry leaders about their experience deepening their commitment to being a conscious brand.
This week, we spoke with Ian Walker, Co-founder and President of Left Coast Naturals and Hippie Snacks, and asked him to share why it’s important for his organization to be a conscious brand and what some of his best advice for leaders looking to emerge as trailblazers on their journey toward conscious business.
Left Coast Naturals is an organic and natural food manufacturer and distributor based in Burnaby, BC and is the first distributor in North America to have a formal Non-GMO Policy. They distribute nearly 30 brands, 200 bulk foods, and three brands of their own – Hippie Snacks, Left Coast Bulk Foods, and Left Coast Organics – to grocery, specialty, and natural food stores across Western Canada. A certified B Corportion, Left Coast Naturals is committed to serving the planet, the community, and their customers, believing that food made right can make a difference.
Check out our interview with Ian below, and checkout some of the other videos in our series of ‘What is a Conscious Brand’ interviews on our YouTube channel.