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What is a Conscious Brand? || Doug Radi from Good Karma Foods

What is a conscious brand? Where are the biggest roadblocks for organizations becoming a conscious brand? What do conscious brands do differently? What leadership is required for a conscious brand? What advice would you give a new or emerging conscious brand?

These are a few of the questions we have asked to some of the brightest industry leaders about their experience deepening their commitment to being a conscious brand.

This week, we caught up with Doug Radi – CEO of Good Karma Foods. Using their namesake as a guiding principal for everything they do, Good Karma Foods is is flax-based dairy company creating a rippling effect of meaningful acts of goodness. Their belief that small drops of positive energy can inspire mass change has allowed Good Karma Foods to use their business to sow the seeds of positivity in a world that has come to expect the opposite in everyday interactions.

“You can be taking withdrawals from peoples ’emotional bank accounts’ or you can be making deposits… if you are a conscious brand, you are always thinking about making deposits before withdrawals.”
– Doug Radi – Good Karma Foods

You can check out our interview with Doug below, as well as some of the other videos in our series of ‘What is a Conscious Brand’ interviews on our YouTube channel.

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