Conscious Brands is excited to share that we have a series of workshops happening this September and October, sharing our new Higher Purpose diagnostic tool.

Building a Conscious Brand is a full​-day participatory workshop for leaders, new economy champions, and owners of Purpose-Driven Businesses. We have 5 events scheduled in various cities through Canada and the USA –

Calgary, AB Monday, September 30
Vancouver, BC Monday, October 7
Seattle, WATueaday, October 8
Portland, OR – Wednesday, October 9
San Fransisco, CAFriday, October 11

A Conscious Brand is one that actively and intentionally nurtures positive values, relationships and experiences with all stakeholders. It values people and purpose through the same lens as profit. Having a higher purpose beyond just profit drives innovation, customer loyalty, differentiation, employee morale, recruitment, productivity and organizational agility. Building a Conscious Brand empowers this by inspiring and equipping a company to become more aware, awake and intentional in its leadership, culture, strategies, communications and marketing.

The Conscious Brand Index supports the positive growth and transformation of an organization that has embarked on or sees value in a new way of business.

The format (and pricing) of this event is designed to accommodate two individuals from each organization. Prior to attending the workshop, each organization is required to complete the Conscious Brands (CBI) Diagnostic Tool. The output of the diagnostic tool will be used in the in-person workshop to help your organization become a more Conscious Brand.

This workshops unique design to help you get work done while in attendance by giving you the tools to more deeply understand how conscious your organization (brand) really is. The first half of the day will be a deep dive into the 6 pillars of a Conscious Brand and the afternoon will be spent in dialogue with other workshop participants.

Each participating organizations will a have 30 minutes to share their unique challenges (lowest pillar from the CBI tool) improving the score in your lowest area by harnessing the collective wisdom of facilitators and other workshop attendees.


  • Uncover the deeper expression and understanding of higher purpose and values in your organization,
  • Increase organizational transparency and build deeper trust with stakeholders,
  • Encourage a new mindset and understanding in the organization,
  • Create a new and more holistic lens to see you strategy through.


  • Build Stronger Teams and Partnerships. 
  • Create a deeper understanding of each to the 6 pillars of a Conscious Brand. 
  • Apply what you are learning. 
  • Understand how the CBI tool can improve your B-Corp score (if you are certified).


Experienced and Emerging Leaders, Managers, Social Innovators, New Economy Champions, and owners of Purpose Driven Businesses or anyone attracted to the call! This event is designed to be participatory – you know who you are. All experience levels welcome.


Before attending, both you and your colleague will need to complete the CBI tool – (we will send you both a customized link once you have finalized registration.)


Calgary, Alberta, Canada
Monday, September 30, 2019
8:00am – 4:00pm
Venue: Calgary Central Library
800 3 Street SE
Room 3-20A Idea Lab
Calgary, AB T2G 0E7

Vancouver, British Columbia, Canada
Monday, October 7, 2019
8:00am- 4:00pm
Venue: TBA

Seattle, Washington, USA
Tuesday, October 8, 2019
8:00am – 4:00pm
Venue: TBA

Portland, Oregon, USA
Wednesday, October 9, 2019
8:00am – 4:00pm
Venue: TBA

San Francisco, California, USA
Friday, October 11, 2019
8:00am – 4:00pm
Venue: TBA


Includes attendance for two people from one organization.
Early Bird: $450 +gst (until August 30th)
Regular Rate: $595 +gst (starting September 1st)

To find out more please visit our Eventbrite page

If you have any questions or what to talk further, please give us call or send us an email.