A HUGE congrats and a big welcome to Prince Edwards Islands FIRST certified B Corp, Upstreet Craft Brewing! The brewery joins a movement of more than 2,000 highly vetted companies across more than 50 countries committed to being a force for good.
‘We started Upstreet with the mission to refresh the community and create viable employment on PEI. To us, this has always meant brewing unique, well crafted products that people would get excited about, but it also sent us on a mission to find innovative new ways to do business. We set out to build a successful company that would also strengthen our community, and the standards set by B Lab have helped guide us in these pursuits and challenged us to be a better business. Achieving B Corporation Certification helps to legitimize our efforts and allows us to be role models in our industry.’
From the start, Upstreet has tried to find new ways to do business, not only because it’s the right thing to do, but because it also makes good business sense. They believe that this approach has played a significant role in the success of their business and they hope to inspire other Island businesses to become B Corporations.
Clearly, we are in some of the best B Corp company around with these inspiring folks!
Check out Upstreet’s B Corp announcement video below, and be sure to pop over for a pint or two if you happen to find yourself on the beautiful East Coast anytime soon!
Congrats friends! Keep fighting the good fight! #bthechange