Get to know us

The Conscious Brands culture is informal, fun, collaborative and highly entrepreneurial. We’ve fostered this culture through the awesome people we work with, and by adopting Holacracy as our organizational structure. (Holacracy is a structural system that instills rapid evolution in an organization’s processes by redistributing decision making power to where it can be most effective.) This means that even though we have titles, we actually all play multiple roles based on the needs of our business. We think it’s a pretty great way to embody a new, more sustainable way of doing business.

Rob Sinclair

Conscious Business Catalyst

Rob Sinclair is the founder of Conscious Brands, and strongly believes in T. Harv Eker’s maxim that “how you do anything is how you do everything.” This is a guiding principle in his life. Rob’s passion for business has found him at the pioneering phase of many new and exciting industries, including the Internet and IT industry in Calgary, self-producing a traveling, internet-based vegan cooking show, and becoming president and owner of an organic food manufacturing company called Friendly Foods. He now uses that experience to help businesses grow and thrive by showing them the inherent value of taking their economic, human and natural capital into account, and working with all of those resources. He believes that there can’t be sustainability without collaboration, and there can’t be culture without community.

Matt Mayer

Conscious Business Catalyst

Matt is a strong believer in the idea that business can be a force for good only if success can be redefined to include measurable returns for all stakeholders, rather than simply enriching shareholders. Though the process of redefining success for a company can be messy, Matt thrives in creating and witnessing those conditions – the process of creation, re-envisioning and expanding. Matt has a knack for designing processes that support these conditions. Steadily improving theory by putting it into practice is something Matt is always conscious of and applies to his client interactions. This was learned, in part, during the completion his Masters of Science degree in Strategic Leadership towards Sustainability and his Bachelor of Commerce degree in General Management.

Amanda Hachey

Associate Sustainability Sherpa

Amanda works passionately to help communities and organizations leave this beautiful world even better than we found it! Through economic development and sustainability projects in the US, France, Panama, Vietnam, and Sweden, she has learned that business can be used to make incredible, positive change when including economic, social and environmental interests alike. Amanda uses innovative engagement and facilitation processes to help businesses realize their potential. Her strengths are in large group facilitation, strategic planning, and stakeholder engagement. Amanda has Bachelor of Business Administration and a Master’s in Strategic Leadership towards Sustainability from Sweden.

Jessica Thorburn

Events & Marketing Superstar

Jessica likes to makes things happen. She firmly believes change begins at the grass root, and thrives in environments keenly focused on sustainability in the workplace, community and at home. As the behind-the-scenes muscle guiding Conscious Brands’ social media and event endeavours, Jessica enables the Sherpas to better navigate the journey of their own clients while helping to spread the Conscious Brands message. With over 12 years of experience in the public and non-profit sectors working with a variety of organizations involved in Urban Environmental Advocacy, Productivity, Green Business Practices, Professional Organization, and Community Building, Jessica delights in being part of a team working towards promoting an enthusiastic and engaged culture. Jessica strives to attain a healthy work/life balance, spending as much time as she can outdoors with her young family on Canada’s west coast.