What we do

Conscious Brands is a boutique sustainability firm and certified B Corporation. Our vision is Harmony*  (*a flourishing, responsive and regenerative economy). We build capacity and are catalysts for companies to be the businesses the future requires of us. For us, sustainability means when businesses thrive in harmony with the environments and the societies in which they operate. Since 2006, we’ve done this by guiding organizations into a cycle of developing strategic action and fostering collaborative learning about sustainability, in order to help transform their cultures from the top down and the bottom up. We know each organization is on its own journey towards sustainability – that’s why we see ourselves as Sherpas, guiding each of our clients on the path best suited to their circumstances. It’s an approach guided by two distinct principles: the African proverb that says “If you want to go fast, go alone. If you want to go further, go together,” and T. Harv Eker’s idea that “how you do anything is how you do everything.”

Our story

Conscious Brands was founded on the idea that in order to make true progress towards sustainability, it needs to be at the core of a company’s DNA. Initially, we believed carbon footprints were the gateway to helping businesses broaden their understanding of sustainability. As a result, most of Conscious Brands’ early work involved developing strategies for businesses to reduce their carbon footprints. This led to Conscious Brands being part of creating the first carbon label in North America, and its participation in the creation of Greenhouse Gas Protocol Scope 3.

However, over time, we realized that simply reducing carbon footprints wasn’t enough to address larger issues of sustainability in business. So we expanded our services beyond developing carbon strategies. Instead, we began helping businesses imagine themselves thriving in a sustainable society, rather than simply charting a path to zero carbon dioxide emissions.

Why we became a certified BCorp

Conscious Brands is proud to be a founding Canadian BCorp in 2010, the 5th in Canada to be exact! B Corps are a new type of company that uses the power of business to solve social and environmental problems. B Corp certification is to business what Fair Trade certification is to coffee or USDA Organic certification is to milk.

We were certified by the non-profit B Lab to meet rigorous standards of social and environmental performance, accountability, and transparency. We’ve evaluated how our practices impact our employees, our community, the environment, and our customers.

Today, there are over 1,900 Certified B Corps around the globe, including many of clients such as Community Natural Foods, Left Coast Naturals, Genuine Health and more! We are proud to join them in redefining success in business, so that one day everyone uses business as a force for good. To learn more about our certification, check out our B Corp profile. We encourage you to check out www.bcorporation.net to try the free “B Impact Assessment” tool yourself.